Last updated: June 12, 2025
We believe your privacy is as important as the feeling of coming home to a space you love.
This policy explains what information we collect, why we collect it, and how we keep it safe.
We’ve tried to write it in plain language — no legal fog, no surprises.
Who we are
Shiloh Home is a blog about interiors, residential spaces, and the art of living.
Our website address is shiloh-home.com.
The site is run by a small team led by Clara Whitfield, and we treat every reader like a guest in our own home.
What information we collect
We only collect information that helps us share better stories, connect with you, or keep the site running smoothly.
Here’s what that looks like:
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Newsletter sign‑ups. When you join our mailing list, we ask for your name and email address.
We use these to send you our latest articles, home tours, and occasional notes from Clara.
You can unsubscribe at any time — every email includes a one‑click opt‑out. -
Comments. If you leave a comment on a post, we collect the data you provide (name, email, website — all optional except name).
We also store your IP address and browser user agent to help with spam detection.
An anonymized string created from your email address may be provided to the Gravatar service to see if you use it.
After your comment is approved, your profile picture (if you have one) is visible to the public in the context of your comment. -
Contact forms. When you reach out through our contact page, we keep your message and email address so we can reply.
We don’t use this information for marketing unless you’ve explicitly asked to be added to our list. -
Analytics and cookies. Like most websites, we use cookies to understand how people move through our content.
We use a privacy‑focused analytics tool that aggregates data without identifying individuals.
This helps us see which articles resonate, not who read them.
You can disable cookies in your browser settings at any time. -
Affiliate links and embedded content. Some articles include links to products or services we genuinely love.
If you click one and make a purchase, we may earn a small commission at no extra cost to you.
These links may use cookies to track that you came from Shiloh Home, but they don’t give us access to your personal or payment details.
Articles may also include embedded content (e.g., Instagram posts, videos) that behaves as if you visited the original site —
those third parties may collect data about you, use cookies, or monitor your interaction.
We have no control over that, so we encourage you to review their privacy policies.
How we use your information
We never sell, rent, or trade your personal information.
We use it only for the purposes you’d expect:
- To send you the newsletter you signed up for
- To respond to your questions or comments
- To improve the site based on aggregated, anonymous data
- To protect the site from spam and abuse
If we ever want to use your information for something different, we’ll ask for your clear consent first.
Who we share your data with
We work with a few trusted services to keep Shiloh Home running.
Your data may pass through:
- Email delivery platform — to send newsletters
- Web hosting and analytics provider — to serve the site and understand traffic patterns
- Spam detection service — to filter out automated junk comments
These partners are contractually bound to handle your data securely and only for the services we’ve asked them to provide.
Beyond that, we don’t share your personal information with anyone.
How long we keep your data
If you leave a comment, the comment and its metadata are retained indefinitely.
This is so we can recognize and approve any follow‑up comments automatically instead of holding them in moderation.
For newsletter subscribers, we keep your name and email address until you unsubscribe.
Once you opt out, your information is removed from our active list.
Contact form messages are kept for up to one year for customer service purposes, then deleted.
Analytics data is anonymized and aggregated; we don’t store individual visitor profiles.
Your rights over your data
You have control. Here’s what you can do:
- Access and export. You can request a copy of the personal data we hold about you, including any information you’ve provided to us.
- Correction. If something is wrong, tell us and we’ll fix it.
- Erasure. You can ask us to delete your personal data. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
- Withdraw consent. You can unsubscribe from our newsletter at any time, or revoke consent for cookies via your browser settings.
To exercise any of these rights, email us at [email protected].
We’ll respond within 30 days.
Cookies
Cookies are small text files placed on your device to help the site function and to give us a general sense of how people use it.
We use:
- Essential cookies — for things like comment functionality and spam protection. The site won’t work properly without them.
- Analytics cookies — to count visits and see which pages are most popular. These don’t identify you personally.
- Third‑party cookies — from embedded content or affiliate partners. We don’t control these; they’re set by the external service.
You can manage or disable cookies in your browser settings.
Note that blocking some cookies may affect your experience on the site (for example, embedded videos might not play).
Third‑party links and content
Our articles often link to other websites — designers, shops, real estate listings, artists.
We’re not responsible for their privacy practices.
When you leave Shiloh Home, take a moment to read the privacy policy of any site you visit.
Changes to this policy
We may update this page from time to time. If the changes are significant, we’ll note them clearly at the top of the page and, if you’re a subscriber, we might mention it in a newsletter.
Your continued use of the site after a change means you accept the updated policy.
Contact us
If you have questions about this policy, or if you’d like to talk about data, interiors, or anything in between, please write.
You can reach us at:
Email: [email protected]
Mail: Shiloh Home, 12 Montague Street, London WC1B 5BJ, United Kingdom
We read every message personally. It might take a few days to get back to you, but we always do.
Thank you for trusting us with your time and your data. It means the world.